Catalogs", the new feature of WhatsApp

"Catalogs", the new feature of WhatsApp

Whatsapp is embarking on e-commerce. The instant messaging application announced the introduction of "Catalogs", a feature that allows merchants to display their products online along with a descriptive card, with photo and price.

The main purpose of this new feature is to establish a direct link between merchants and their potential customers. Indeed, once interested in an article, Internet users must contact merchants to finalize the purchase transaction that will not be made via Whatsapp.

In the United States, "Catalogs" is available since Friday, November 8th. It will also be available on Android and iOS in Germany, Brazil, Indonesia, India and Mexico before being spread to all countries of the world .


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