Jeffree Star

Jeffree Star

Jeffree Star, whose real name is Jeffrey Lynn Steininger Jr., born November 15, 1985 in Orange County, California, is a cyber-celebrity, makeup artist, entrepreneur, and American musician. He is the founder and owner of Jeffree Star Cosmetics.

In 2006, Jeffree Star becomes the most followed personality of Myspace. He regularly uses this platform to promote his musical career. Three years later, he released his first and only studio album, Beauty Killer. He simultaneously undertakes several world tours and his popularity then only increases. In 2010, singer and producer Akon, who describes Jeffree Star as "the next Lady Gaga", invites him to sign an agreement with his record company, following the basic intention of publishing a second album. However, this one never sees the light of day and Jeffree Star makes the brutal decision to leave the music industry in 2013, all in unclear circumstances.

The following year, he founded his own cosmetics company and then began promoting the brand through his YouTube channel, on which he managed to accumulate 16 million subscribers and more than a billion views on his videos. .


Jeffree Star was born in Orange County, California, United States. At the age of six, he learns of his father's tragic death. Her mother, a former model who is often called to travel for her work, is therefore the only parent educator of the young man. As a child, Jeffree Star began her experiments with her mother's makeup and convinced her one day to let her wear it to go to college. He moved to Los Angeles after graduating from high school, providing for himself by linking a number of small jobs involving makeup, modeling, and music. At that time, he remembers spending most of his time using a fake ID card to enter Hollywood nightclubs, still wearing a mini-dress and a pair of twenty-high heels. - three centimeters, to "find all these celebrities who then gave me an appointment to make them up". Jeffree Star reports that her socializing weekend and valuable cosmetics tips at the discotheques have finally allowed her to progress to her modeling career.


Beginnings on Myspace

In the mid-2000s, Jeffree Star operated the social networking site Myspace to evolve his musical career and his occupation as a stylist. He also uses Myspace to write notes on his daily life, while making social comments on "self-image and self-confidence", fame, beauty and life. Subsequently, he built himself a fan base on several websites, while persuading many of them to join him on Myspace, fueling his profile with a large number of fans from the beginning. The photos he published frequently received more than fifty thousand comments the second they were posted. Most daily rankings place him at the top of the podium on Myspace and Star acquires some form of fame for being one of the most popular independent artists of his generation.

Musical career

 Jeffree Star's musical career as a pop artist begins shortly after he befriends drummer Samantha Maloney, who strongly encourages him to take the lead and bring his compositions to life. . In 2007, following the self-publishing of his first EP entitled Plastic Surgery Slumber Party, he decided to found his own label, Popsicle Records. In the summer of 2007, he was chosen to be part of an advertising campaign for the True Colors annual music tour, which typically spans some 15 cities between the United States and Canada. A year later, he unveiled his second maxi, Cupcakes Taste like Violence. This one manages to generate a single, the song Lollipop Luxury, which will meet eventually some commercial success. In September 2009, Jeffree Star released her first studio album, Beauty Killer, which will be ranked second and seventh in the US Top Heatseekers and Dance / Electronic Albums rankings, respectively. A single excerpt, the title Prisoner, is used as part of its promotion, and two video clips are made for Get Away with Murder and Beauty Killer. On October 2nd, 2012, the singer publishes his third maxi, Mr. Diva. A limited edition incorporating a red heart-shaped vinyl record is sold to nearly five hundred copies. The last single of his career, Love to My Cobain, is released on June 25, 2013 while his promotional video is revealed on August 15 of the same year.

Entrepreneurship in cosmetics

In 2014, Jeffree Star opened his own online makeup sales franchise, using all of his savings to build his project. He then begins to defend his brand by publishing promotional videos on YouTube, platform on which he becomes a popular user, accumulating more than nine million subscribers and over a billion views. Thus, the American magazine Bustle describes Jeffree Star as "a former musician and popular child of Myspace who has managed to reinvent itself in the era of digital cosmetics." His first invention to be marketed is a collection of liquid lipsticks with a texture similar to velvet, followed by illuminator palettes, lip scrubs, eye shadow palettes, but also clothing and accessories. such as mirrors and makeup kits.
Private life

Jeffree Star currently lives in Calabasas, California, with his boyfriend Nathan Schwandt, born August 18, 1993.
Tattoos and controversy

Star is tattooed on almost the entire body, mainly portraits of personalities who influenced him such as Kurt Cobain, Audrey Hepburn or Elvis Presley. He also has the word '' Vanity '' on the temple, the word '' Delicious '' in the neck and a portrait of his grandmother. Some of her tattoos have been made in order to camouflage scars left by a difficult adolescence.1 A large part of her tattoos was made by tattoo artist Kat Von D in 2007, she was one of her close friends , having pushed him into the makeup field and helped him to create his own brand.

However, in 2016, she posted on her YouTube channel a video where she accuses Star of racism and, among other things, drug use. She says that he has disappointed her by her behavior and that she does not want to deal with him anymore. Shortly after, Star publishes a video on his own channel where he responds to Von D's accusations and is shocked that she wants to break a 10-year-old friendship. Von D then announces that she has removed the '' Jeffree '' shade from her cosmetics line. However, the product is still available for purchase on its official website.


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